The 10X Rule by Grant Cardone

Author:Grant Cardone
Language: eng
Format: epub
Publisher: Wiley
Published: 2011-04-05T00:00:00+00:00

Chapter 18

Criticism Is a Sign of Success

Although getting criticized is certainly not the best feeling in the world, I have great news: Receiving criticism is a surefire sign that you are well on your way. Criticism is not something that you want to avoid; rather, it's what you must expect to come your way once you start hitting it big.

Criticism is defined as the judgment of the merits and faults of the work or actions of one individual by another. Although “criticizing” does not necessarily mean “to imply fault,” the word is often taken to mean prejudice or disapproval. The dictionary fails to include the following helpful bit of information: When you start taking the right amount of action and therefore creating success, criticism is often not far behind.

Of course, most people don't like being criticized. However, I've found that it comes as a natural result of getting attention. This may be why some people avoid attention in the first place—as an attempt to dodge judgment. However, there's no way to achieve serious levels of success without getting some attention. Yes, people will eye you and make it clear that they disapprove of what you're doing. Let's face it: No matter what choices you make in life, someone is going to criticize you somewhere along the way. Wouldn't you rather receive it from people who are jealous of your success than from your family, boss, or bill collectors for not taking enough action?

When you start taking enough action, it won't be long before you're judged by people who aren't taking any. If you're generating substantial success, people will start to pay attention to you. Some will admire you, some will want to learn from you, but unfortunately, most will envy you. These are the people whose excuses for not doing enough will morph into reasons why what you are doing is wrong.

You need to expect and anticipate this as one of the signs of success. It will come when you start really cranking at 10X levels—often before your accomplishment is even evident. Beware: This criticism can come in many forms. It may first show up as advice from others: “Why are you spending so much energy on that one client? He never buys anything” or “You should enjoy life more! It's not all work, you know.” These are the kinds of things that people say to you to make themselves feel better—because your abundance highlights their deficiency. Remember: Success is not a popularity contest. It is your duty, obligation, and responsibility.

A buddy of mine who is in the fence business in Louisiana once admitted to me, “Grant, I don't want attention. The minute I get it, competitors start coming after me. I want to fly under the radar so no one knows what I'm doing.” Although that's certainly one way to approach success, you can't “fly under the radar” for too long and expect to ever make it to the top. Laying low in order to avoid attention (and consequently, criticism) probably means that you're holding yourself back to some degree.

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